WHAT IS PLÁKATA!?
“PLÁKATA! is just an expression my brothers and I used when we were kids playing baseball. From little league fields, to sandlots. From backyard, to the living room, and eventually, even to the big leagues. We would yell PLÁKATA! when we crushed the ball.
This has led to the PLÁKATA! trend and brand. It’s synonymous with tenacity, grit, hard work, and ultimately, triumph and victory. It’s about giving your best all day, every day, in all you do. It’s about CRUSHING THE NOW!”
– Carlos Peña